Alma : Hybrid Showroom


( CATEGORY )

Showroom & Offices

( FOR )

Alma

( ROLE )

Creative Direction & Spatial Design

( WITH )

Studio Houle ( Interior Design )

Street artist Amestist

( DATE )

2022

( LOCATION )

Paris


A Hybrid showroom for modular activities

( ABOUT )

Alma commissioned Bocsa for two key reasons: to unveil Alma's new brand identity and to design their future modular workspace.

To celebrate Alma’s new brand identity, we created an anamorphic installation in the reception hall that reveals their logo.

detail of the large anamorphosis of the A logo on the glass door at the end of the hallway in Alma's showroom

As visitors enter, they are welcomed by a giant monogram that gradually fragments into colorful pieces, adorning the walls and ceiling.

Detail of the anamorphosis on an interior column and ceiling moldings in Alma's showroom
Detail of the lounge area in Alma's reception hall, showing blue and yellow anamorphosis stripes on the white wall

BOCSA also designed a modular space adaptable to the team’s various needs.

Whether utilized as a collaborative workspace, a demonstration area, or a showroom, the layout is versatile enough to accommodate a range of functions.

Close-up of a modular wooden hook that can be repositioned on the perforated wall in Alma's showroom
View of the perforated wall in Alma's showroom, showcasing various wooden hooks and shelves of different sizes

In collaboration with Studio Houle, we developed an environment that includes modular wooden shelving, a motorized table for displaying products, and a system of dynamic digital screens.

Close-up of a wooden shelf mounted on the perforated wall in Alma's showroom

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