Panerai : Survival Instruments for modern heroes
( CATEGORY )
Launch Diner party
( FOR )
Panerai
( WITH )
Realtime Art
( ROLE )
Immersive Installation Design
Creative Production & Movie Production
( LOCATION )
Shanghai
( DATE )
2019
Enter Panerai’s abandoned warehouse at your own risk.
( ABOUT )
The sea can be a hostile environment better suited to adventurers in search of leviathans and sunken treasure than idle sunseekers. That’s the essence of the sea from Panerai’s point of view, and the brand will replicate its labyrinthine depths at the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai.
Panerai’s exclusive clients and journalists are invited to step inside an abandoned warehouse at the Minsheng Art Pier in Shanghai.
Inside, an underwater universe unfolds along the four walls of the dining area. Guests are transported deep beneath the sea, finding themselves set upon a sandy floor as 360° immersive video projections transform the space into a living seascape. A hostile, rocky environment surrounds them, where danger lurks at every turn.
Immersive video projections extend the real scenery, bringing it to life.
Surrounding the guests is a hostile and rocky environment where danger lurks constantly.
Interactive installations animate the venue, inviting guests to embark on a mission aboard a submarine. Panerai timepieces are showcased as lost treasures in these deep waters, while perilous creatures glide along the walls in search of prey.
The experience is punctuated by several suspenseful sequences set to a dynamic soundtrack—featuring moments like a sudden shark attack, the intrusion of a war submarine, and even a giant octopus emerging from the depths.
Panerai watches are showcased as lost treasures among the deep waters, where dangerous creatures search for prey, sliding from one wall to the next.
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