FII 7th Edition : The New Compass
( CATEGORY )
International Forum
( FOR )
Future Investment Institute & RA&A
( ROLE )
Creative Direction and Spatial Design
Graphic Design & Signage
( LOCATION )
Riyadh, KSA
( DATE )
2023
Embark on a giant spaceship to navigate an ocean of data, guided by the event’s compass.
( ABOUT )
FII is a 3 days global event that brings together the world’s leading investors, business, leaders, policymakers, inventors, and explorers to come together to navigate the new frontiers of the world’s next challenges.
Our creative concept invites participants to embark on a giant spaceship to navigate an ocean of data, guided by the event’s compass.
The venue decor combines the material aesthetics of the transportation machines : the spaceship's aluminum with dark wood boat elements, featuring curves and organic shapes.
The data installations gallery serve as tools to help participants make sense of the data flow we experience today.
We have literally immersed participants in data on the main stage, where a giant central compass is the sole physical décor.
Participants are fully immersed in data on the main stage, where a giant central compass anchors the design, surrounded by floating LED video panels that bring the environment to life.
We designed 1,000 rotating seats and the main stage furniture.
Additionally, a vibrant and informal startup area showcases the latest advancements in research and innovation.
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