Global AI Summit
( CATEGORY )
International Forum
( FOR )
Global AI Summit & RA&A
( ROLE )
Creative Direction & Spatial Design
( LOCATION )
Riyadh, KSA
( DATE )
2022
Navigate as a particle entering the core of the machine.
( ABOUT )
The Global AI Summit is the leading platform for advancing the global discussion on AI, where visionary experts, academics, corporates, and policymakers converge from every part of the world to shape the future of artificial intelligence.
The creative concept immerses participants deeply into AI thinking.
The scenography is conceived as an exploration inside a supercomputer, where artificial intelligence is brought to life in real time. Participants become observers of this dynamic, living process of AI in motion.
We crafted a 360-degree immersive main stage for the event. Upon entering, guests are transported to the core of a living supercomputer, driven by artificial intelligence.
The main hall is encircled by a monumental 60-meter-wide light ring, composed of 15 interlocking LED circles. These rings pulse with flowing data, symbolizing the living, ever-evolving presence of AI throughout the event.
The stage features pixelated LED data cubes gradually rising from the floor, serving as platforms for captivating performances and insightful presentations.
The living area includes a digital art exhibition, lounges area, partners showroom and two workshops. These elements alternate between solids and voids, creating ephemeral spaces of varying sizes.
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