FII 8th Edition : Infinite Horizons
( CATEGORY )
International Forum
( FOR )
Future Investment Initiative & RA&A
( ROLE )
Creative Direction & Scenography
Graphic Design & Signage
( LOCATION )
Riyadh, KSA
( DATE )
2024
Seeking harmony in an Ever-Changing World
( ABOUT )
FII 2024 brought together over 30,000 participants from around the world, including heads of state, industry leaders, and visionary innovators. Centered on the theme ‘Infinite Horizons,’ this year’s conference challenged attendees to transcend conventional boundaries and explore opportunities that bridge present challenges with future possibilities.
At the heart of the event, the plenary hall fully immersed attendees in the infinite Horizons theme. Designed to seat over 3,000 participants, it featured a continuous ribbon of screens encircling the audience, seamlessly blending visuals and data.
The stage itself took the form of an infinite ribbon, positioning speakers at the very core of the audience. Overhead, motorized LED tubes introduced dynamic lighting effects, while towering data columns provided real-time insights into the discussions.
These immersive displays were more than aesthetic elements—they amplified human expression, heightened engagement, and deepened emotional connection.
The infinity symbol, emblematic of FII8, was a recurring motif woven throughout the spaces, symbolizing endless possibilities and interconnectedness.
For this edition, we designed the entire set of furniture for the lounge and restaurant areas: 250 standard table sets with 4 chairs each, 250 high table sets with 4 high stools each, 100 sofas, and 3 oversized banquettes shaped like an infinity symbol.
Our design approach was a fusion of futurism, elegance, and warmth—capturing the essence of progress while surprising and engaging attendees.
Every space was meticulously crafted to evoke wonder, from the seamless integration of immersive technology to the interplay of light and textures. More than just a venue for discussions, we aimed to create an experience—one that inspired dialogue, ignited imagination, and transformed every moment into a lasting memory.
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( ROLE )
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