N(3) Experience
( CATEGORY )
Exhibition
( FOR )
Global AI Summit & RA&A
( ROLE )
Creative Direction & Spatial Design
Graphic Design and Signage
( WITH )
Fabrice Starzinskas ( Immersion Lead and Curation )
Robert Leonard ( Executive Producer )
Sébastien Mercier ( Immersion Lead and Curation )
Hugo Bruvry ( Immersion Lead and Curation )
( LOCATION )
Riyadh, KSA
( DATE )
2024
Now, Next, Never : Exploring the AI Maze
( ABOUT )
N(3) Experience is an immersive exhibition structured around three stages—Now, Next, Never. Through interactive installations, didactic experiences, and speculative projections, visitors explore AI’s history, real-world applications, and future potential, questioning both its power and the control we have over it.
Artificial intelligence is set to reshape the world as we know it, and its impact is already evident. As global complexities increase daily, the need for both individual and collective direction becomes clear. Our ancestors looked to the stars as navigational guides - can we do the same ?
Where are we now ? How did we get there ?
The Didactic & Interactive Lab
Now
( UNDERSTANDING THE PRESENT )
The Now space is an interactive lab offering a clear snapshot of the current state of artificial intelligence. Through engaging stations and historical artifacts, visitors explore cutting-edge technologies and key milestones. This futuristic environment bridges past achievements with present advancements, setting the stage for the rest of the exhibition.
(IMMERSING IN THE FUTURE)
The Next space invites visitors to explore AI’s potential through immersive installations and digital art. Symbolized by four monoliths—knowledge, science, interfaces, and new life forms—it transforms partner data into generative art, evoking visions of the future beyond current realities. This sensory experience challenges perceptions and inspires boundless possibilities.
From the lab to the dreamworld
Next
How can we see and feel what doesn’t exists yet ?
How to make sure we’re on the right path?
(FACING UNCERTAINTY)
The Never space transforms doubt into action by encouraging reflection on uncertainty and responsibility. Visitors navigate a maze of choices, engage with installations like the Pillars of Stability to explore the balance between innovation and ethics, and discover urban-scale solutions through "The Hive." This introspective journey empowers individuals to become agents of change, equipped with knowledge and a vision for a sustainable future.
The Emotional & reassuring experience
Never
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LANCÔME
( ROLE )
Creative Direction & Scenography
Graphic Design & Signage
Creative Driection & Spatial Design
( FOR )
Global AI Summit & RA&A
Future Investment Initiative & RA&A