Global AI Now
( CATEGORY )
International Forum
( FOR )
Global AI Summit & RA&A
( ROLE )
Creative Direction & Scenography
Graphic Design & Signage
( LOCATION )
Riyadh, KSA
( DATE )
2024
The AI Observatory : What will tomorrow’s world look like when AI is integrated into every aspect of life?
( ABOUT )
The Global AI Summit is the leading platform for advancing the global discussion on AI, where visionary experts, academics, corporates and policymakers converge from every part of the world to shape the future of artificial intelligence.
The scenography transforms the venue into an AI Observatory—a dynamic hub where the rapid evolution of our world is collaboratively explored. Designed as a futuristic laboratory, it equips global experts with innovative tools to connect, envision, and shape tomorrow’s AI landscape.
The entrance serves as a temporal gateway, transforming the space into an experience of tomorrow. Here, digital and physical design merge seamlessly, immersing guests in a world where AI is omnipresent—woven into every part of the spatial design, from the bars and lounges to the sessions rooms and main stage.
The main stage was transformed into a traveling spaceship pod, with the primary screen reimagined as a window into new dimensions. Participants were invited to explore AI worlds and envision future possibilities.
Our design draws inspiration from classic sci-fi films—from the utopian visions of the 1970s to contemporary, visionary aesthetics—creating an environment that is both nostalgic and forward-thinking.
More projects
( DATE )
2024
2024
2024
( FOR )
Global AI Summit & RA&A
Creative Direction & Spatial Design
Graphic Design & Signage
LANCÔME
Creative Direction & Scenography
Graphic Design & Signage
( ROLE )
Future Investment Initiative & RA&A
Creative Direction & Spatial Design